DSM launches a campaign to pay tribute to scientists who are helping to change the world for the better

DSM, the global Life Sciences and Materials Sciences company, has announced the launch of a new campaign entitled Science Can Change The World, designed to shine the spotlight on the unsung heroes of our time: the scientists who are helping to change the world for the better. The campaign kicks off with a video celebrating four visionary scientists with the strength and persistence to, come what may, pursue their dreams and drives home the message that science can play a pivotal role in creating solutions to societal challenges.

On the campaign’s new website www.sciencecanchangetheworld.org, a series of vignettes are also rolled out that salute the pioneers from the past and tell the inspiring true stories of some of the most influential game changers working in science today.

Science has had an enormous impact on the development of a healthier, more sustainable and more prosperous society, yet there is still much to be done to tackle the world’s most pressing problems such as hunger, poverty, disease and climate change. Every day, scientists across the globe strive to provide answers to these global challenges, making huge personal sacrifices to develop solutions that will benefit all. With its new ‘Science Can Change The World’ campaign, DSM is highlighting the positive contributions they are making and the importance of these for our global society.

Scientific innovation that benefits society also reflects the ambitions expressed in DSM’s ‘Bright Science, Brighter Living’ tagline. As a company, DSM seeks to put its outstanding scientific capabilities to work in creating brighter lives for people everywhere, by sharing ideas, insights and inspiration in order to find ways to solve the key challenges facing the world today.

Petra Severit, R&T Director at DSM Engineering Plastics, says: “Bright Science is the backbone of our company and allows us to fulfill our purpose of creating sustainable value for society. We acknowledge that, in order to have real societal impact, science should be a truly collaborative effort. The world’s scientists are a daily source of inspiration to us.”

DSM’s commitment to contributing to a more sustainable world has been the driving force behind a host of materials developments that benefit society.

“In response to the increasing demand for materials with a lower carbon footprint, our scientists have created a pioneering bio-based plastic called EcoPaXX™ made primarily from castor beans, which do not compete with food crops for arable land space”, says Severit.

She continues: “Arnitel® VT, our flexible thermoplastic elastomer used for outdoor clothing and medical gowns is another good example of how DSM’s expertise in Materials Sciences enhances everyday life. Not only is it 100% waterproof, but it is also highly breathable and comfortable, while containing no perfluorinated chemicals. And in packaging, our Akulon® polymer is used to significantly extend product shelf life and reduce food waste – a defining challenge for our society.”

Reader enquiries

DSM Engineering Plastics
Poststraat 1
6130 AA Sittard
Netherlands
+31 46 477 0496
www.dsmep.com

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Notes for editors

About the campaign

The new DSM campaign highlights the difference that science is making to our global society. The campaign is centered on a powerful short film and a range of stories about scientists who are working to create a better world. At the same time, DSM wants to start a conversation with the general public, opinion leaders, governments, business, customers and other stakeholders about the importance of science with societal purpose. For more information visit www.sciencecanchangetheworld.org.

DSM – Bright Science. Brighter Living.™

Royal DSM is a global science-based company active in health, nutrition and materials. By connecting its unique competences in Life Sciences and Materials Sciences DSM is driving economic prosperity, environmental progress and social advances to create sustainable value for all stakeholders simultaneously. DSM delivers innovative solutions that nourish, protect and improve performance in global markets such as food and dietary supplements, personal care, feed, medical devices, automotive, paints, electrical and electronics, life protection, alternative energy and bio-based materials. DSM and its associated companies deliver annual net sales of about €10 billion with approximately 25,000 employees. The company is listed on Euronext Amsterdam. More information can be found at www.dsm.com.