EMG Officially Launches Redesigned Website, Reinventing B2B Communication with a Digital-First Experience

EMG, a global integrated B2B communications and marketing agency headquartered in the Netherlands, today announced the official launch of its newly redesigned Chinese website [https://www.emgchina.com/zh]. This upgrade represents not only a complete visual transformation but also a digital embodiment of EMG's core strategy of "Content Driven Growth." Aiming to provide an enhanced interactive experience for global and China-based B2B clients and partners, the new site features a clearer structure, richer content, and more seamless engagement.

In the digital and AI era, accessing valuable information efficiently and precisely is crucial. The new EMG website has been restructured entirely around user needs, focusing on:

• Deep Industry Focus, Highlighting Expertise: The website content is tightly centered around core B2B sectors. Through detailed case studies and in-depth industry insights, it showcases EMG's specialized knowledge and excellent project execution capabilities across various verticals, helping potential clients quickly identify the services and industry expertise they require.
• Structured Content Presentation, Efficiently Addressing Client Needs: The new website eliminates clutter with a clear and intuitive navigation design. Visitors can easily explore EMG's full spectrum of services—from strategic planning and content creation to media relations and digital communication—enabling them to quickly find solutions to their specific business challenges, significantly improving information access efficiency and decision-making speed.
• Enhanced Media Center, Empowering Content Collaboration: The website continuously shares trend reports and practical insights in the field of B2B communication, demonstrating EMG's thought leadership in B2B communications.

Greg Farrett, Global Chairman of EMG, said: "China has always been a key market for EMG. The launch of the new Chinese website is a significant step in our digital journey. It is not merely an information portal but a powerful interactive platform, reflecting our commitment to creating real business value for clients through innovative approaches and professional content."

Alongside the client-facing upgrades, the PRF platform (www.prf.cn), highly favored by Chinese media, has also been updated. As a media information platform and database tool popular among Chinese journalists and editors, it allows for quick and precise searching and filtering of high-quality press releases and information from EMG and its clients based on industry, keywords, region, and other tags. This greatly enhances the efficiency for media to obtain information, ensuring corporate news accurately reaches target journalists, thereby creating greater communication value.

 

Welcome to visit our new website and explore more possibilities:
https://www.emgchina.com/zh

Media Contact: Rita Wang
Email: rwang@emgchina.com

Reader enquiries

EMG China
Rm. 1703, Tower B, Seazen Building
No. 5, Lane 388, Zhongjiang Road
Putuo District, Shanghai
China
+86 21 5887 8007
media@​emgchina.com
www.emgchina.com

---

Notes for editors

About EMG

At EMG, we transform complex narratives into compelling stories that resonate across global markets. As pioneers in B2B marketing and communications since starting out in 1991, we empower innovators in plastics, chemicals and automation to shape the future of their industries. Our passion for industrial communication, coupled with our unrivalled network of media connections, enables us to amplify your voice, establish thought leadership and drive meaningful change. With EMG as your partner, your innovations don't just reach audiences – they inspire them.