MORE LABELS PER REEL WITH THINNER FASSON® FILM LABELSTOCKS

Leiden, The Netherlands - Avery Dennison have launched two new products in their proprietary co-extruded self-adhesive labelling films range: Fasson® FasClear Plus and Primax Plus, which have been engineered to deliver additional benefits over the first-generation products, which they replace. At a new, lower caliper, Fasson® FasClear Plus and Primax Plus bring added value in conversion, dispensing, and on-pack performance. Both narrow-web label converters and their customers can now benefit from the cost savings inherent in longer reels for these new products -- more labels per printed reel, reduced on-press downtime for reel changes, and reductions in reel changes on the labelling line.

At the same time, they can continue to enjoy the unique combination of machine-direction stiffness with cross-direction conformability which characterised the first-generation films. This special orientation makes the films very conformable, particularly over compound curves and on flexible containers. Together, these features make them suitable not only for primary product labels, especially in the health and beauty market, but also for the growing market in film labels for long-life functional track-and-trace applications.

Specially engineered, like their predecessors, as dedicated labelling films, Fasson® FasClear Plus (clear) and Primax Plus (white) feature a special satin-finished print skin which will accept all the traditional reel-to-reel print processes as well as thermal transfer print for variable data. The films are supplied as standard with Fasson® S692N adhesive, which is approved for direct contact with dry and moist non-fatty foodstuffs (FDA 175.105 and BfR XIV). Release liner BG40 White complements facestock and adhesive to give high-speed, accurate label dispensing.

Full details of Fasson® FasClear Plus and Fasson® Primax Plus are available from Avery Dennison Roll Materials Europe sales representatives, or visit the website at www.europe.fasson.com.

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About Avery Dennison

Avery Dennison is a global leader in pressure-sensitive labeling materials, retail tag, ticketing and branding systems, and office products. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2006 sales of $5.6 billion. Following the acquisition of Paxar in 2007, Avery Dennison employs more than 30,000 individuals in 51 countries worldwide, who develop, manufacture and market a wide range of products for both consumer and industrial markets. Products offered by Avery Dennison include: Fasson brand self-adhesive materials; Avery Dennison and Paxar brand products for the retail and apparel industries; Avery brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications.

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