NEW MULTI-PURPOSE FASSON ADHESIVE FOR DURABLE GOODS LABELLING

Leiden, The Netherlands - A new multi-purpose solvent acrylic label adhesive specially suited to the needs of today's electronic products market has been launched by Avery Dennison. Fasson S8030 complements the growing professional Fasson Durables package of labelstocks for functional, safety, warning and identification labels used on electronic, automotive, and domestic appliances and other electrical goods.

Simpler specification

For converters, Fasson S8030 covers a broad spectrum of mid-range durable label applications -- particularly plastics and other smooth substrates. As a result, Fasson S8030 can help save time in the purchasing department and reduce the need for adhesive over-specification and costly inventory variety. It will deliver robust performance in many applications including computers, telephone handsets, TVs, DVD players, and lighting equipment.

With the electronic products market trending towards lighter weights, plastic components are increasingly replacing metal. Fasson S8030 provides the reliable bond strength of a solvent acrylic adhesive coupled with good everyday chemical and UV resistance. It partners the high-specification Fasson S8015 adhesive for applications where even higher chemical resistance and adhesion on rough substrates are requirements.

A flexible service platform

Avery Dennison recognises the needs of specialist label converters in the electrical and electronics industry for low minimum order quantities of labelstocks. Fasson S8030 is available with the full range of thermal transfer PET facestocks for minimum order quantities of just 300m², and to the short delivery lead times which are the standard requirement in durable goods labelling.

Avery Dennison's commitment to this market is underlined by the extension of the company's premium Fasson Durables Exact™ service to include two new products with the S8030 adhesive. Label printers can order Fasson Transfer PET Matt Chrome Top S8030 and Fasson Transfer PET White Top S8030 at the precise roll widths needed for a specific application, with no requirement to purchase offcut rolls, for a minimum order quantity of 100m² – just one roll.

Full technical details of Fasson S8030, and the Fasson Durables labelstock range, are available via the Avery Dennison website, www.europe.fasson.com, and from Avery Dennison Roll Materials Europe sales representatives.

Reader enquiries

Avery Dennison
Lammenschansweg 140
2300 AA LEIDEN
Netherlands
+31 (0)71 579 4113
erwin.zijlstra@​eu.averydennison.com
www.europe.fasson.com

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Notes for editors

About Avery Dennison

Avery Dennison is a global leader in pressure-sensitive labeling materials, retail tag, ticketing and branding systems, and office products. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2006 sales of $5.6 billion. Following the acquisition of Paxar in 2007, Avery Dennison employs more than 30,000 individuals in 51 countries worldwide, who develop, manufacture and market a wide range of products for both consumer and industrial markets. Products offered by Avery Dennison include: Fasson brand self-adhesive materials; Avery Dennison and Paxar brand products for the retail and apparel industries; Avery brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications.

© 2007 Avery Dennison Corporation. All rights reserved. Avery and all other Avery brands, product names and codes are trademarks of the Avery Dennison Corporation.