EVEN MORE CHOICE IN SPECIAL FASSON® MATERIALS FOR WINE LABELLING

Leiden, The Netherlands - Avery Dennison has once again strengthened its portfolio of self-adhesive wine labelling materials with a new, dedicated general-purpose wine labelling adhesive, Fasson® S2030, and new paper-based facestocks fully-approved for use on the HP Indigo WS4050 and WS4500 series digital presses.

Fasson S2030 is an emulsion-based permanent adhesive allowing high conversion and dispensing speeds, coupled with the good mandrel performance required for bottles.

All-round performance

For the end user, Fasson S2030 offers a broad range of performance characteristics which, says Avery Dennison, makes it an everyday choice for many wine labelling applications. In trials, four hours immersion in an ice chest created no visual defects in the adhesive layer, such as bubbling, and the label could not be removed. Conversely, labels can be easily removed after just three minutes at 23°C. The adhesive complements the Fasson S2047 hot melt wine labelling adhesive and, where 'wash off' is not required, can provide an economical alternative to the high-performance Fasson WLA.

HP Indigo-certified facestocks

Fasson S2030 is partnering four facematerials fully certified by HP Indigo for use with ElectroInk on their reel-to-reel WS4050 and WS4500 series presses. Reel-to-reel digital print is an increasingly popular choice for wine labels, as short print runs can be achieved economically without any compromise on visual aesthetics.

Fasson Digit Ind HG Wine TOP is a premium 80gm² cast-coated white, mirror-finished, wet-strength paper with enhanced blue-white optical characteristics. It is opaque and smooth, and retains its good looks in the ice bucket.

Fasson Digit Ind Centaure Blanc TOP is a 90gm2 matt white woodfree printing paper, treated for wet strength and mould inhibition, which offers a pleasing open and textured finish for traditional and modern wine labels.

Fasson Digit Ind Cream Antique TOP is a 90gm2 cream uncoated woodfree printing paper, treated for wet strength and mould inhibition, with a traditional laid finish.

Completing the list is Fasson Digit Ind MP Gold TOP -- an 83gm2 bright gold metallised printing paper for high-visibility labels.

A growing, discerning market

The Fasson wine labelling portfolio has been created by Avery Dennison to meet the specific needs of this discerning end-user market. The wine producing and bottling community is today actively turning to self-adhesive labels as a flexible, high-quality, mean of achieving relatively short-run method of identification and decoration of its products. Full details of the extensive choice of special wine label facestocks and dedicated adhesives are available from Avery Dennison Roll Materials Europe sales representatives, or visit the website at www.europe.fasson.com.

Reader enquiries

Avery Dennison
Lammenschansweg 140
2300 AA LEIDEN
Netherlands
+31 (0)71 579 4113
erwin.zijlstra@​eu.averydennison.com
www.europe.fasson.com

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Notes for editors

About Avery Dennison

Avery Dennison is a global leader in pressure-sensitive labeling materials, retail tag, ticketing and branding systems, and office products. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2006 sales of $5.6 billion. Following the acquisition of Paxar in 2007, Avery Dennison employs more than 30,000 individuals in 51 countries worldwide, who develop, manufacture and market a wide range of products for both consumer and industrial markets. Products offered by Avery Dennison include: Fasson brand self-adhesive materials; Avery Dennison and Paxar brand products for the retail and apparel industries; Avery brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications.

© 2007 Avery Dennison Corporation. All rights reserved. Avery and all other Avery brands, product names and codes are trademarks of the Avery Dennison Corporation.