NEW OPTIONS IN FASSON®-BRAND FILM AND PAPER SECURITY LABELLING

Leiden, The Netherlands - Avery Dennison have added three new materials to their extensive portfolio of Fasson®-brand tamper-evident security labelling solutions. They include the first 'void' labelstock in the world to be fully certified by HP Indigo for use on their WS4050 and WS4500 series digital presses.

'Void' labels for HP Indigo presses

Fasson PET Silver Matt Ind offers a durable solution for labels on 'limited editions' and other short-run products -- a segment where labels produced on HP Indigo presses find extensive use today. The product offers two-stage security. The material combines a 50 micron matt PET film with a 'void' message which is just visible on the label when it is applied, to alert consumers to the fact that this is a security device. At the second stage, when the label is peeled back, it performs in the normal way for a 'void' product, by leaving the word clearly visible on the substrate. It is supplied with Fasson S697 permanent adhesive -- a solvent acrylic grade which features good chemical resistance.

For every substrate

Also new to Avery Dennison's tamper-evident range is Fasson Flexsecure Silver Void, an easy-peel matt topcoated 50 micron polyester film which gives an instant dry 'void' effect when lifted from virtually any substrate -- papers, cardboard, plastics, glass, and even fabrics. Printable with all the conventional processes and thermal transfer, the product is supplied with Fasson S697 solvent acrylic adhesive.

Lightweight security paper

Complementing these two film products is a new security-grade machine-coated 60 gm2 paper, Fasson MC60 Security. This lightweight paper is free of optical brightening agents (OBAs) to give long life, and is partnered with Fasson S700 permanent acrylic adhesive which gives both good adhesion and cohesion with the facepaper. It can be converted by conventional print processes and/or thermal transfer.

These three new Fasson products provide additional functionality in the critical area of tamper evidence, and extend the already broad range of off-the-shelf security labelling solutions for both tamper evidence and overt and covert product authentication.

Customer-unique solutions

In addition to the stock Fasson security labelling products, Avery Dennison offer customer-unique 'layered' product authentication labelling solutions, especially for high-value goods or sensitive products such as foods and pharmaceuticals. These solutions can include holograms, track-and-trace functionalities such as RFID, and hidden identifiers such as customer-exclusive 'watermarks' and many nano-taggants, including DNA.

Details of the Fasson security labelling portfolio are available on request from Avery Dennison Roll Materials Europe, or via the website, www.europe.fasson.com.

Reader enquiries

Avery Dennison
Lammenschansweg 140
2300 AA LEIDEN
Netherlands
+31 (0)71 579 4113
erwin.zijlstra@​eu.averydennison.com
www.europe.fasson.com

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Notes for editors

About Avery Dennison

Avery Dennison is a global leader in pressure-sensitive labeling materials, retail tag, ticketing and branding systems, and office products. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2006 sales of $5.6 billion. Following the acquisition of Paxar in 2007, Avery Dennison employs more than 30,000 individuals in 51 countries worldwide, who develop, manufacture and market a wide range of products for both consumer and industrial markets. Products offered by Avery Dennison include: Fasson brand self-adhesive materials; Avery Dennison and Paxar brand products for the retail and apparel industries; Avery brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications.

© 2007 Avery Dennison Corporation. All rights reserved. Avery and all other Avery brands, product names and codes are trademarks of the Avery Dennison Corporation.