13 Sep 2007
AVERY® 800 PREMIUM CAST FILMS: PRODUCT UPGRADE BRINGS ADDED HANDLING AND APPLICATION FEATURES
Leiden, The Netherlands - Users of Avery® 800 Premium Cast Films can look forward to additional functional performance features in these self-adhesive films in response to market requirements. According to Product Manager Carlo Kölker, Avery Dennison Graphics and Reflective Products: 'Our Avery® 800 series films are already well established in the marketplace and known for their good life expectancy, dimensional stability, and high quality graphics. Now we have added new features that improve all-round performance -- especially in terms of use in low temperatures, overall adhesion levels, and applications on glass.'
Continuing innovation
Avery® 800 Premium Cast Films are formulated for demanding applications requiring up to ten years' durability: vehicle graphics, retail signage, decorative graphics, outdoor advertising, and architectural signage. They are available from Avery Graphics distributors throughout Europe in 81 standard colours, including high gloss, matt and metallic qualities, plus the option of custom colour matches. Carlo Kölker continues: 'As part of our ongoing programme of innovation, we wanted to give customers -- particularly smaller signmakers who keep the products as their standard stock material -- the best possible applied performance and handling characteristics. This product upgrade certainly does that.'
Broader adhesive functionality
'Perhaps the most important feature of the upgrade', he adds, ' is in the adhesion characteristics of the films. Critically, low temperature performance is improved. Initial tack is higher, as are adhesion build-up and final bond. Together, these factors mean improved efficiency in the sign shop, and even better long-term adhesion over corrugations and curves. What's more, the films' higher adhesion levels on glass now ensure really smooth application to this challenging substrate.'
The new adhesive formulation on Avery® 800 Premium Cast Films also facilitates clean, easy removal at the end of a campaign.
Full technical details of Avery® 800 Premium Cast Films are available via the Avery Dennison Graphics and Reflective Products website, www.averygraphics.com; or from Avery Graphics distributors throughout Europe -- listed in full on the website -- who can also supply samples, colour cards and swatches.
Reader enquiries
Avery DennisonLammenschansweg 140
2300 AA LEIDEN
Netherlands
+31 (0) 71 34 21 325
evert-jan.de.vries@eu.averydennison.com
www.averygraphics.com
Notes for editors
About Avery Dennison
Avery Dennison is a global leader in pressure-sensitive labeling materials, retail tag, ticketing and branding systems, and office products. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2006 sales of $5.6 billion. Following the acquisition of Paxar in 2007, Avery Dennison employs more than 30,000 individuals in 51 countries worldwide, who develop, manufacture and market a wide range of products for both consumer and industrial markets. Products offered by Avery Dennison include: Fasson brand self-adhesive materials; Avery Dennison and Paxar brand products for the retail and apparel industries; Avery brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications.
© 2007 Avery Dennison Corporation. All rights reserved. Avery and all other Avery brands, product names and codes are trademarks of the Avery Dennison Corporation.