28 Sep 2007
AVERY DENNISON CEO WELCOMES ‘GREEN CHALLENGE’, LOOKS TO EFFICIENCY AND INNOVATION FOR GROWTH
Leiden, The Netherlands - Addressing the opening session of Labelexpo Europe 2007, Avery Dennison president and CEO, Dean A. Scarborough welcomed the increasing demand within the industry for sustainable products. In addition, Mr Scarborough emphasized the very important role that efficiency and innovation have to play in achieving growth through sustainable business practices.
Reducing waste
“The demand that we are seeing today for sustainable products and business practices is, in fact, not new to this industry,” said Mr Scarborough. “We have been working hard for many years now to reduce waste wherever possible – for example, through our ‘Fasson Exact’ program (producing roll materials in precise widths), through recycling projects, and through our drive to produce ever-thinner laminates and films.”
Conserving resources
“Avery Dennison is also focusing on producing environmentally responsible products for our customers so that together we can help conserve and protect our natural resources,” Mr Scarborough added. “In Europe, for example, we recently announced the availability of our Fasson Vellum Extra FSC and MC Primecoat PEFC certified facestocks that are guaranteed to have been produced in a sustainable fashion. In addition, we offer the most up-to-date choices in biodegradable film facestocks, including compostable wood-pulp based NatureFlex™ films and maize-based PLA Earthfirst® films. In North America, we are also developing a portfolio of environmentally-sensitive products.”
Innovation and efficiency
In addition to waste reduction, Mr Scarborough identified other areas where Avery Dennison is looking to meet the ‘green challenge.’ “Recycling is clearly a major issue in our industry. We view filmic liners as a more environmentally benign alternative to paper liners and expect them to play an increasingly important role in the future,” said Mr Scarborough. “Filmic liners are less bulky and there are more options for recycling them than there are for siliconized paper release liners.”
Succeeding together
In conclusion, Mr Scarborough emphasized that creating sustainable business relied upon everyone throughout the entire value chain accepting their responsibility. “We can all benefit from helping our partners and customers to make their businesses more sustainable,” said Mr Scarborough, giving the example of Avery Dennison’s program in the USA of lending Avery Dennison experts in lean manufacturing business practices to customers in order to help them work more efficiently and sustainably – living up to the Fasson brand motto: ‘Together, we can.’
Reader enquiries
Avery DennisonLammenschansweg 140
2300 AA LEIDEN
Netherlands
+31 (0)71 579 4113
erwin.zijlstra@eu.averydennison.com
www.europe.fasson.com
Notes for editors
About Avery Dennison
Avery Dennison is a global leader in pressure-sensitive labeling materials, retail tag, ticketing and branding systems, and office products. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2006 sales of $5.6 billion. Following the acquisition of Paxar in 2007, Avery Dennison employs more than 30,000 individuals in 51 countries worldwide, who develop, manufacture and market a wide range of products for both consumer and industrial markets. Products offered by Avery Dennison include: Fasson brand self-adhesive materials; Avery Dennison and Paxar brand products for the retail and apparel industries; Avery brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications.
© 2007 Avery Dennison Corporation. All rights reserved. Avery and all other Avery brands, product names and codes are trademarks of the Avery Dennison Corporation.
