13 Feb 2008
NEW NATURAL LOOK FOR PJ SMOOTHIES
Leiden, The Netherlands - One of today's most popular natural fruit-based drink ranges, PJ Smoothies, recently received a label 'makeover' courtesy of label printers Adare and Avery Dennison's Fasson Global Co-Ex self-adhesive films. PJ Smoothies were the original bottled smoothie drinks, dating back to 1994, enjoy a 33% share of the UK smoothies market today, and have a strong reputation for being both wholesome and flavourful.
The label design -- from leading agency Landor Associates, and described by PJ Smoothies themselves as 'funky' -- projects a whole-earth, natural image with a flecked background that conjures up images of parchment; friendly, informal graphics; and crisp information print and barcode. Different colourways identify the 12 flavour variants for the 250ml single-serving PET bottles.
Consistent, high-performance print
Adare chose Fasson Global Co-Ex for the labels, according to Production Manager Daragh Whelan, 'because it represents a consistent, high-performance print substrate that also delivers the accurate, high-speed label dispensing our customer needs.
'The graphics were deceptively simple, but achieving a fresh, natural look -- especially across the flecked background -- made them quite a challenge. We did all the repro and CTP work in-house, and were able to match the customer's Cromalin 100%! Using high line count anilox rolls to give the best possible graphics, we printed the labels UV flexo in seven colours plus a matt varnish on a Mark Andy LP3000, with Intercolor inks. We used spot colours across the variants, and changed the flecked background on every variant to emphasise the natural-look theme.'
Accurate label dispensing
Fasson Global Co-Ex White, which is topcoated for optimal printability, features a BG42 white glassine release liner and Fasson S692N permanent adhesive. Together, the self-adhesive laminate is designed to deliver the all-round performance characteristics a brand owner requires for high-volume labels on a premium product range: conformability, high-speed dispensing, accurate label positioning, and good adhesion.
Full details of the Fasson Global Co-Ex range of proprietary self-adhesive labelling films range are available from Avery Dennison Roll Materials sales representatives, or visit the website at www.europe.fasson.com. For details of the Adare Group, visit www.adare.com.
Reader enquiries
Avery DennisonLammenschansweg 140
2300 AA LEIDEN
Netherlands
+31 (0)71 579 3308
www.europe.fasson.com
Notes for editors
About Avery Dennison
Avery Dennison is a global leader in pressure-sensitive labeling materials, retail tag, ticketing and branding systems, and office products. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2006 sales of $5.6 billion. Following the acquisition of Paxar in 2007, Avery Dennison employs more than 30,000 individuals in 51 countries worldwide, who develop, manufacture and market a wide range of products for both consumer and industrial markets. Products offered by Avery Dennison include: Fasson brand self-adhesive materials; Avery Dennison and Paxar brand products for the retail and apparel industries; Avery brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications.
© 2008 Avery Dennison Corporation. All rights reserved. Avery and all other Avery brands, product names and codes are trademarks of the Avery Dennison Corporation.
