Chemical search platform Chemberry™ set to up support for Personal Care industry and more

• New enhancements in 2019 for the comprehensive intelligent search and compare engine for specialty chemicals

2019 年将对特种化学品智能搜索引擎与对比搜索引擎进行新的功能优化

• Automatically features chemical suppliers and their products based on existing information on supplier websites

• User-friendly platform that connects buyers and suppliers and is accessible on desktop, tablets and mobile

Muttenz, February 26, 2019 – Chemberry, an innovative internet platform enabling chemical buyers to easily find the ingredients they need, will expand its features and support potentially beyond Personal Care in 2019.

Chemberry currently indexes 10,000+ Personal Care formulation products from active ingredients through to colorants, emulsifiers and UV filters – a figure set to rise to 30,000+ by the end of spring 2019. To date, Chemberry has had more than 35,000 visitors and almost 30,000 searches conducted on the platform.

During 2019, more intelligence will be added to the Chemberry search engine to make the search process even more convenient for Personal Care buyers. Other features in the pipeline include more advanced analytics dashboards for suppliers, and using automation to improve efficiency in the way product data is extracted from existing supplier websites.

Feedback from both buyers and suppliers has been positive in the four months since Chemberry launched. Buyers are welcoming the access to many product options from just one site and praise the search and comparison service for its ease-of-use and time-saving benefits. Chemberry’s one-of-a-kind cross referencing and industry-specific filters give the option to search by company, function, product claim, application, and chemical composition as well as certification. Users can also explore latest market information and trends to inform their buying decisions and accelerate future innovation.

At the same time, suppliers commend the simple business model and appreciate not needing to upload, update or maintain their information. Chemberry features relevant chemical suppliers and their products by automatically extracting and organizing product information from their existing websites. To support business development, suppliers can benefit from access to search trends and identify warm leads based on buyer behavior.

Chemberry aims to be the most comprehensive source of ingredients online and is currently evaluating possible rollout to further industry sectors.

Timo von Bargen, Head of the Chemberry platform, comments: “Personal Care is a relatively fragmented segment with a lot of innovation and frequent new product launches to address fast-changing end-consumer demands. This means that buyers are often on the search for new products while suppliers are often looking for a way to easily market new products. We are delighted that it is proving its value here and are already looking at ways to take it to the next level. We believe that it could be a model for other segments and are currently assessing potential other ones, such as home care, where the search for chemical ingredients is experiencing gaps.”

Chemberry is an industry initiative started by Clariant but operates out of its own organizational unit strictly separated from other business activities to ensure confidentiality, compliance, and neutrality of the platform. Clariant is openly seeking co-investors to join the Chemberry venture.

Find out more from the Chemberry team visiting PCHi China, or simply access the Chemberry platform via chemberry.com. Currently Chemberry is only available in English. Learn more about how it works through its product video on YouTube.

New chemical search platform Chemberry puts Personal Care ingredients at buyers’ fingertips. (Photo: Chemberry)

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Chemberry

Chemberry™ is a comprehensive search platform for specialty chemical ingredients that connects buyers and suppliers. It enables buyers to quickly find the right ingredients, and arms suppliers with the tools and real-time industry insights needed to effectively market products. The Chemberry platform launched in 2018 and is based in Switzerland. Check us out at www.chemberry.com.

www.clariant.com

Clariant is a focused, innovative and entrepreneurial specialty chemical company, based in Muttenz near Basel/Switzerland. On 31 December 2017 the company employed a total workforce of 18 135. In the financial year 2017, Clariant recorded sales of CHF 6.377 billion for its continuing businesses. The company reports in four Business Areas: Care Chemicals, Catalysis, Natural Resources, and Plastics & Coatings. Clariant’s corporate strategy is based on five pillars: focus on innovation and R&D, add value with sustainability, reposition portfolio, intensify growth, and increase profitability.

Press release and photography can be downloaded from https://chemberry.com or www.PressReleaseFinder.com

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Clariant
Rothausstrasse 61
4132 Muttenz 1
Switzerland
+41 61 469 6742
www.clariant.com

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