New Advances In Holliday Pigments’ Premier Range For Plastics At Chinaplas 2008

HOLLIDAY PIGMENTS is showcasing new developments to its Premier range for plastics at ChinaPlas 2008.

The world’s leading Ultramarine pigment manufacturer has taken its existing grades and improved performance further, in-line with an industry-wide focus on health & safety and environmental initiatives.

Showing on Stand W4N31 the company will demonstrate the full capabilities of its easy to disperse low dust Prestige range, as well as its new acid resistant Premier XAR grade, ideal for exterior end-uses.

Prestige grades with dust-free properties

Holliday Pigments’ Prestige range is a selection of standard Premier grades which are incorporated into a low molecular weight carrier resin. This process results in a free flowing, dust free product, contributing to a cleaner working environment. Prior incorporation into the low viscosity, low melting point polymeric resin also enables extremely easy dispersion, even under low shear conditions, as well as increased pigment loading in masterbatches. All of the Prestige grades have been approved for food contact plastics and toy applications, adhering to the industry’s most stringent testing.

New acid resistant pigment for plastics

Also showing, Holliday Pigments’ groundbreaking new Premier XAR acid resistant grade is ideal for applications including stadium seating, where plastics can be exposed to the twin degrading effects of acid rain and high energy solar radiation.

Ultramarine is rendered both acid resistant and more photo-stable by means of an inert coating deposited on the surface of the pigment particle. With previous best-in-class grades, the act of dispersing the pigment may cause abrasion of the coating which would in turn reduce its acid resistance. Premier XAR’s improved coating technology not only delivers 50% improved acid resistance but tests also show it has the capacity to cut the effects of abrasion by half.

“The improved acid resistance makes it particularly suitable for a wide range of applications where exposure to acid rain can be expected,” says Holliday Pigments’ Global Sales & Marketing Director, Dominique Boulenger.

“After much focus on development we are pleased to present these important step changes in pigment technology and it’s this type of commitment to continuous research and innovation that demonstrates why Holliday Pigments leads the world in Ultramarine Blue.”

Reader enquiries

Holliday Pigments
Morley Street
Kingston upon Hull
HU8 8DN
England
France
+33 (0)3 20 63 12 00
infohp@​holliday-pigments.com
www.holliday-pigments.com

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Notes for editors

Notes to Editor: About Holliday Pigments

Holliday Pigments is a world leading supplier of ultramarine pigments which are used in a variety of applications including plastics, coatings, cosmetics, artists colours and printing inks. Exporting to over 80 countries, Holliday Pigments has dedicated customer and technical service teams at its factory in France and its commercial offices in the UK, Malaysia, China and the USA.

Holliday Pigments has a proud 120-year history in the manufacture of technical quality ultramarine and is the only ultramarine manufacturer in the world to have invested in Flue Gas Desulphurisation plants, reducing sulphur dioxide emissions inherent in the manufacturing process by more than 99.5%.

Holliday Pigments is part of the Yule Catto Group. Formerly assigned to Performance Chemicals, it now sits within the organisation’s newly restructured Impact Chemicals Division. There are four companies consolidated within this division, each serving unique markets, namely: Holliday Pigments, William Blythe, Oxford Chemicals and PFW.

For further information visit www.holliday-pigments.com