Solvay

Solvay Held Customer Event and New Brand Promotion Ceremony in China

Solvay Launches New Corporate Brand and a New Global Chapter

Shanghai, Apr. 17, 2013 -- Solvay has unveiled its new corporate identity specifically designed to illustrate the far-reaching transformation undertaken by the Group to its Chinese customers. With the launch of the new brand, Solvay is opening a new chapter in the company’s history worldwide as well as in China. It is also making a highly visible and symbolic statement about the transformation process as well as Solvay’s strong ambition to become a benchmark for sustainable chemistry in China.

“This year began with the launch of Solvay’s new corporate brand, which symbolizes the transformation of the Group and expresses our vision. It reflects the expertise and innovation that underline our ambition to be a leading reference in sustainable chemistry. This new visual identity is the banner behind which we all, I am certain, proudly stand,” says Jean-Pierre Clamadieu, Chief Executive Officer of the Solvay group.

The New Brand

Ambitious, differentiating, innovative and dynamic, the Group's new logo is one of the most visible signs of its transformation.

“The new corporate identity conveys the notions of expertise, innovation and modernity. It perfectly expresses the ability of our Group to reinvent itself. The highly symbolic letter "S" and the use of the color blue maintains a clear link with the Group's history. The sense of movement created by the arrow in the letter “S” and the oval and 3D effect created the bold, innovative and transformative image,” added Mr. Clamadieu.

Solvay also developed a new distinctive and inspiring tagline capable of capturing the very essence of the Group’s corporate vision. The slogan “Asking more from chemistry” – clearly expresses its pride in being a chemical company and suggests the different innovative approaches used by Solvay to become a model for sustainable chemistry: striving after continuous progress, the implementation of operational excellence and the absolute necessity to display social responsibility in the pursuit of its activities.

The New Chapter

Behind the new corporate identity are the global strategies the new Solvay management has defined. Solvay aims to create a major player in chemistry & a world leader in its activities, providing products and solutions with a reduced energy footprint.

One clear strategy is to create and maintain strong leadership in all markets with a balanced portfolio of sustainable, profitable and growing businesses. Solvay China has achieved a top three leader positioning most market that it is active in. In the future, Solvay will further consolidate its leadership and customer service in areas such as rare earth, silica, engineering plastics, energy service, polyamide and intermediates, aroma performance, Novecare, essential chemicals, specialty chemicals, specialty polymers, emerging biochemicals and coatis.

Sustainability is at the heart of Solvay's strategy. Based on the premise of environmental protection and low carbon emissions, Solvay will strive to solve the industrial challenges and bottlenecks by offering its sustainable and innovative solutions to Chinese customers. Moreover, Solvay will offer rational energy development strategies and optimal configuration for its customers, to minimize energy consumption and reducing carbon emissions to help Chinese customers and communities in achieving a “beautiful China”.

Innovation is the engine propelling Solvay’s sustainability solutions. Solvay will further build on its innovative strengths through an open innovation international hub brining together international research institutes and Chinese academia. The Shanghai E2P2L setp-up in October 2011, is the fruit of such effort. This year, E2P2L extends its consortium to two additional important parternship with Fudan University and University of Lille from France. These two new members will contribute to enhance the research capabilities aiming at reducing dependence on oil using sustainable solutions. Solvay China will leverage the insights of the local market to help customers in addressing technical challenges, and enabling them to solidify their core competence in the Chinese and global markets.

Achieving strong leadership positions in the world’s emerging markets is Solvay’s global strategy, and Solvay’s commitment to the Chinese market continues to grow. With long-term investment since 1994 when Solvay established foothold in China, Solvay has in addition more than 2,800 employees and 17 manufacturing sites, established 4 R&D/Technology Centers, in which there is a worldwide class R&D Center based in Shanghai to service the Chinese and global customers with the most advanced and tailored solutions.

“Solvay has a strong footprint in high growth regions and Asia is central to the company’s business focus. China is a core and highly important part of our global development plan,” Mr. Clamadieu said, “With our committment to investing in China, we will continue to focus on developing the Chinese market, by strengthening our local R&D and innovation capabilities, and our production and customer service capabilities, under the banner of our brand-new image.”

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ABOUT SOLVAY

As an international chemical group, SOLVAY assists the industry in finding and implementing ever more responsible and value-creating solutions. The Group is firmly committed to sustainable development and focused on innovation and operational excellence. Solvay serves diversified markets, generating 90% of its turnover in activities where it is one of the top three worldwide. The group is headquartered in Brussels, employs about 29,100 people in 55 countries and generated 12.4 billion Euros in net sales in 2012. Solvay SA SOLB.BE) is listed on the NYSE EURONEXT in Brussels and Paris (Bloomberg: SOLB.BB - Reuters: SOLBt.BR).

 

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